The logo of Jinchen - About Us

Meaning of color:: Name: Sailing
White: solid color, a symbol for a whole new start, to establish a business from nothing.
Red: the nation’s favorite color, passionate and joyful, it’s a symbol of energy and success, indicates that business operation will be flourishing.
Blue: the color of oceans, extensive and dignified. It’s a symbol that the enterprise will accumulate its strength as ocean gathers its strength from every stream in a steady, stable and lasting process.
Shape of color:: (Jin Chen) the deformed initial consonant J in Jin contains two more abstract expressions i.e. the first number 1 and an ancient boat.; The deformed initial consonant C in Chen is an abstract expression of ocean as well as ocean waves; the stroke transits from thin to heavy, suggests the enterprise grows from small to large, from weak to powerful in constant development.; The dispersed formation represents the waves created by the sailing of a huge boat, the waves in echelon formation suggests marching to success and glory in steps.; Jin Chen's staffs are the braves in the tide of era, and the enterprise is giant boat in sailing, which braves the wind and the waves along its journey in the boundless ocean of business.